For musicians who utilize it, facebook is like having a cluster of groupies or a road team armed with a staple gun and flyers.I wanted to take a minute to talk about how some of my favorite self-promoters are successful and carry a large fan base & great connections. My reason? I get so frustrated with musicians who use my newsfeed as an advertising board three times a day: “Come see me tonight”, and later “No really – there’s free food. Come tonight”, and an hour before the show: “Come hang at so-and-so”.
There are these unarticulated rules that most people follow. I have so many friends who use the bulletin board advertising technique above. Folks, that’s not enough to build a fan base. That’s enough to get the folks who already like you out to your show if they have nothing better to do.
**Before I go on here, make sure you have a FAN page, and it’s not linked to your personal facebook account. You don’t have to deal with the ‘add a friend’ button, it’s a hell of a lot easier for people to find you, and for your name to get around.
As a self-promoting musician, you know that it takes only one click to follow through with the dreaded ‘x’ in the corner of your fan page. People can ‘like’ or ‘unlike’ you with another click. They can ignore your event with another. Yet, to be successful at this, you can’t treat your account like an advertising board, even if that’s what it is. After all – the point of this whole thing is to create a connection with your friends & fans, not to overwhelm them with why you are the best kazoo player on the planet. You need to be legitimately interested in people and the connections you develop, otherwise your advertising board is the equivalent of the ‘old fashioned’ email spam.
Some suggestions outside of the ‘create an event’ box:
Thanks for sitting through this one. I know it’s not like my usual posts (or maybe that’s a good thing?), but sometimes I want to take the keyboard away from people. There are one thousand other creative ways to use facebook as a musician for self-promotion. As always, moderation is key.
Onward & Upward!